Once a Running Joke, LinkedIn Is Suddenly a Hot Social Network. Here’s What Changed
...Not surprisingly, LinkedIn dominates business-to-business digital marketing, says Will McInnes, chief marketing officer for Brandwatch.
“LinkedIn is the Facebook for b-to-b marketers,” says McInnes. “If you are an Apple, a Cisco or an IBM, LinkedIn is a great place to market your products.”
And while it’s not in the same league as Facebook for consumer marketing, LinkedIn is increasingly part of the conversation among top brands, he adds. One reason is the sheer volume of data the social network collects. LinkedIn’s half a billion users share a lot of information—not merely their digital CVs, but endorsements, recommendations, blog posts, comments, likes, shares and follows....
https://www.adweek.com/digital/once-a-running-joke-linkedin-is-suddenly-a-hot-social-network-heres-what-changed/
https://www.adweek.com/digital/once-a-running-joke-linkedin-is-suddenly-a-hot-social-network-heres-what-changed/
...Not surprisingly, LinkedIn dominates business-to-business digital marketing, says Will McInnes, chief marketing officer for Brandwatch.
“LinkedIn is the Facebook for b-to-b marketers,” says McInnes. “If you are an Apple, a Cisco or an IBM, LinkedIn is a great place to market your products.”
And while it’s not in the same league as Facebook for consumer marketing, LinkedIn is increasingly part of the conversation among top brands, he adds. One reason is the sheer volume of data the social network collects. LinkedIn’s half a billion users share a lot of information—not merely their digital CVs, but endorsements, recommendations, blog posts, comments, likes, shares and follows....
https://www.adweek.com/digital/once-a-running-joke-linkedin-is-suddenly-a-hot-social-network-heres-what-changed/
https://www.adweek.com/digital/once-a-running-joke-linkedin-is-suddenly-a-hot-social-network-heres-what-changed/
I quit LinkedIn about a year ago. It was filling up with junk posts. There were frequent job postings for work in the town nearest to me, which is actually a small farm community with precisely three tiny grocery stores and one bar; no international electronics firms to be found. Plus, Microsoft owns LinkedIn; making it not just a joke, but a bad one.
ReplyDeleteAre there posts on Linkedin? I'm on it to be found by prospective clients, not to share and interact.
ReplyDeleteI experienced LinkedIn as a professional spam network.
ReplyDeleteDefinitely not worth my time, even less now that it's owend by MS
sub
ReplyDeleteI have seen a few links out from G+ to LinkedIn for long form, blog post style articles. David Amerland and Mark Traphagen maybe.
ReplyDeleteGünter Zöchbauer My views tend similarly.
ReplyDeleteI use it only as a vehicle for comms with recruiters. For that it is excellent. I cannot comment about other site functionality, it doesn't interest me in the least.
ReplyDeleteOnly use I've ever seen for it is like jobs sites - its an analytics tool to tell you
ReplyDelete- What you should be studying if you are approaching university or doing new training
- What you should be getting paid if you are not
Most of my students seem to use it, for recruitment purposes as well as to keep in touch. Practically all the employers seem to be there as well.
ReplyDeleteA university I attended briefly pushed students to have a LinkedIn presence. Almost as if they had a vested interest.
ReplyDeleteArticle: "Linked-in is more active now than it has ever been."
ReplyDeleteFortune 500 businesses: "We agree!"
Common users: crickets
I'm on it specifically for professional networking and employment information/opportunities. I keep away from social networking on there and save that aspect for places like Pluspora and Minds.
ReplyDeleteI'm on LinkedIn since some weeks ago and quite happy, LinkedIn is not just business, it has also a strong social community dealing with different issues, not on a superficial base it seems to me.
ReplyDeleteMartijn Vos yes, there are.
ReplyDeleteSome people prefer professional spam to demagoguery spam.
ReplyDeleteAnd ymmv, but demagoguery spam gets snuffed early & often in Linkedin. If you're only on LinkedIn to intentionally ruffle feathers, you'll quickly find no one's hearing you anymore.
😂😂😂😂
ReplyDeleteI'll note that (as per usual policy) I'm simply quoting a headline, not endorsing it. I'll generally call out specific recommendations or cautions.
ReplyDeleteBoosterism-masquerading-as-journalism is not unheard of.
LinkedIn is favoured by those who favour it. For all the obvious (and some less so) reasons.
I've been on LI for years, and not for business reasons at all
ReplyDeletethere are all kinds of groups, posts, shared links from everywhere
just like any social network (though there are those who complain that it has become too social -- to each their own reasons)
Much like all social networks most of spam ends up on the main feed. I use the term spam loosely because many people consider any form of self promotion to be spam, but that's what LI is for. That can be Hawking your day job's corporate blog posts or to share industry articles to show everyone you're reading. One of my professors urged the class to share at least one work related article per day along with professional commentary. It lets potential employers know you don't go home and just watch sports/sitcoms or play video games. The main feed is noisy if you follow the wrong people or if the people you know in your industry only post about which conference they've been invited to speak at.
ReplyDeleteGroups that are moderated are where all the action is. LinkedIn is great for chatting with professional groups, alumni groups, or associations. If you have questions about a topic there are more than enough people who are willing to offer answers. I like Groups on LI because they can lead to collaborative opportunities off the network. Usually you get invited to a private Slack group or an organization's private bbs.
laurie corzett exactly, I can just confirm your comments.
ReplyDeleteI left LinkedIn when they leaked our passwords. No, thank you. Include me out.
ReplyDelete